Fashion Features

My Inspiration Behind The Hygiene First Campaign

Ever since the launch of the “Hygiene First – My New Habit” Campaign, I have been inundated with a lot of questions about the inspiration behind it.

First off, I want to thank you all for your support and encouragement. It means a lot to me that the feedback from everyone has been very positive. I’m glad that we all recognize the importance of practicing good hygiene in our homes and communities.

So, back to my inspiration. I was recently asked this question in an interview with ThisDay and I want to share that response with you today. Here it goes:

I could name several habits we collectively practice that got me seriously thinking about this, but the most important thing that struck me is this: we’ve settled for less as a people. We don’t demand better because we don’t even know that we deserve better in our society. We’re not paying attention to certain actions, which eventually become our habits and have huge consequences on our lives. There’s something fundamentally wrong with our thought process that needs to be fixed.

The whole essence of this campaign is to awaken our consciousness about our personal and community hygiene. We want people to pay better attention to the habits that affect our health and environment and make better choices. It starts with our behavior. We want everyone to know that the cleanliness of our environment is not someone else’s responsibility. It is our collective responsibility as Nigerians to put in the work and achieve clean and healthy communities that we’re all proud of.  

Several years ago, I earned a bachelor’s degree in Environmental Studies from the University of Calabar and I didn’t know while studying that I’ll end up running a national campaign on hygiene. The need for this is urgent and its benefits would be widespread.

Read the full interview HERE

Comments

Facebook comments

You Might Also Like