{"id":17636,"date":"2023-05-15T09:00:00","date_gmt":"2023-05-15T08:00:00","guid":{"rendered":"https:\/\/www.stephaniedaily.com\/?p=17636"},"modified":"2023-05-14T09:40:14","modified_gmt":"2023-05-14T08:40:14","slug":"the-day-mcdonalds-launched","status":"publish","type":"post","link":"https:\/\/www.stephaniedaily.com\/?p=17636","title":{"rendered":"THE DAY MCDONALD\u2019S LAUNCHED"},"content":{"rendered":"\n

Today in History (May 15th): McDonald\u2019s launched its very first restaurant.<\/p>\n\n\n\n

Here\u2019s a brief history of how it all started:<\/p>\n\n\n\n

The first McDonald\u2019s\u00a0restaurant\u00a0was opened in 1940 by brothers\u00a0Maurice\u00a0(\u201cMac\u201d) and\u00a0Richard McDonald in\u00a0San Bernardino,\u00a0California. It originally was a drive-in that offered a wide selection of items. <\/p>\n\n\n\n

However, in 1948 the brothers decided to revamp the business, and after a three-month renovation, a newly\u00a0envisioned\u00a0McDonald\u2019s opened. The small restaurant was designed to produce huge quantities of food at low prices. <\/p>\n\n\n\n

To achieve this, the brothers limited the menu\u2014which only featured hamburgers, potato chips (later replaced by french fries), drinks, and pie\u2014and developed a simple, efficient format that they named the Speedee Service System. This included a self-service counter that eliminated the need for waiters and waitresses, and customers received their food quickly because hamburgers were cooked ahead of time, wrapped, and warmed under heat lamps. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

These\u00a0innovations\u00a0allowed the brothers to charge just 15 cents for a basic\u00a0hamburger, about half the price of competing restaurants. McDonald\u2019s was a huge success, and the brothers began a\u00a0franchise\u00a0program.<\/p>\n\n\n\n

McDonald\u2019s, is one of the most successful brands in marketing history. The Company headquarters are in\u00a0Chicago.<\/p>\n\n\n\n

culled from: britannica.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Today in History (May 15th): McDonald\u2019s launched its very first restaurant. Here\u2019s a brief history of how it all started: The first McDonald\u2019s\u00a0restaurant\u00a0was opened in 1940 by brothers\u00a0Maurice\u00a0(\u201cMac\u201d) and\u00a0Richard McDonald in\u00a0San Bernardino,\u00a0California. It originally was a drive-in that offered a wide selection of items. However, in 1948 the brothers decided to revamp the business, and after a three-month renovation, a newly\u00a0envisioned\u00a0McDonald\u2019s opened. The small restaurant was designed to produce huge quantities of food at low prices. To achieve this, the brothers limited the menu\u2014which only featured hamburgers, potato chips (later replaced by french fries), drinks, and pie\u2014and developed a simple, efficient format that they named the Speedee Service System. This included a self-service counter that eliminated the need for waiters and waitresses, and customers received their food quickly because hamburgers were cooked ahead of time, wrapped, and warmed under heat lamps. These\u00a0innovations\u00a0allowed the brothers to charge just 15 cents for a basic\u00a0hamburger, about half the price of competing restaurants. McDonald\u2019s was a huge success, and the brothers began a\u00a0franchise\u00a0program. McDonald\u2019s, is one of the most successful brands in marketing history. The Company headquarters are in\u00a0Chicago. culled from: britannica.com<\/p>\n","protected":false},"author":1,"featured_media":17637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[2211,2209,2212,2210,2207,2208],"class_list":["post-17636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-america","tag-big-mac","tag-chicago","tag-hamburger","tag-mcdonalds","tag-restaurant"],"_links":{"self":[{"href":"https:\/\/www.stephaniedaily.com\/index.php?rest_route=\/wp\/v2\/posts\/17636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stephaniedaily.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stephaniedaily.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stephaniedaily.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stephaniedaily.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17636"}],"version-history":[{"count":1,"href":"https:\/\/www.stephaniedaily.com\/index.php?rest_route=\/wp\/v2\/posts\/17636\/revisions"}],"predecessor-version":[{"id":17639,"href":"https:\/\/www.stephaniedaily.com\/index.php?rest_route=\/wp\/v2\/posts\/17636\/revisions\/17639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stephaniedaily.com\/index.php?rest_route=\/wp\/v2\/media\/17637"}],"wp:attachment":[{"href":"https:\/\/www.stephaniedaily.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stephaniedaily.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stephaniedaily.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}