The entire country and even the Diaspora were tuned in to Hilda Baci’s cook-a-thon to beat the World Record?
AND SHE DID!!!
The Nigerian chef and foodpreneur set up an entire event to break The World Guinness Record for the longest time an individual can cook, which is FOUR days at a stretch.
What we find very inspiring is the amazing branding of the event, which became somewhat of a colourful and supportive carnival. Hilda created festivity, and marched forward to break a record with her talent. The turn out of Nigerians supporting her was a concert!
This has been so inspiring to watch. The support has been amazing! Hilda herself was incredible all through! She kept on a smile and engaged the audience even after HOURS un-end of cooking! The marketing plan is top notch, and we dare say she had a great team, and her friends are indeed a Tribe.
We hope the lessons are not lost: Your talent will speak for you. Present it honourably, and you will find honour.
Well done for dreaming and doing!